AI is going to take jobs...

Hey vibe marketer - it’s me again.

I’ve been knee deep in Atria, Veo 3, Chat, and Gumloop this week, trying to vibe market more and more with ads and automations to stay ahead of the game and avoid being replaced.

I must say, it’s going swimmingly, but automations are no joke.

Thought: Vagueness killed more ads than specificity ever will. If you wanna sell your product more effectively, get specific on your audience and their pain points, goals, desires, everything. When you try to speak to everyone, you end up speaking to no one.

Btw, we recently rolled out our new Assets Management tool — aka a better way to store, organize, and search for your creatives directly inside Atria.

Here’s an intro and what you can do today:

• Upload & manage creative assets by brand.

• Search instantly by filename, voice-over, visuals, or on-screen text.

Coming sooooooon: 👀👀

1. AI-powered auto-tagging & smart-filtering (by creator/product).

2. Import from Google Drive.

3. Team commenting & collaboration.

4. Asset & board sharing.

If you’re not sure how to try it, just click the "Assets" tab on the left nav, create a brand to organize your uploads, and hit "Upload" in the top-right corner and drop in your files.

Ta-da! Easy as that. Try it now – it’s in Free Beta!

Now, on to this week’s AI ads and how you can apply the learnings to your brand.

^{Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.}

Ads of the Week

Italic, Dirtea, HiSmile

Italic

Analysis:

Quiet luxury is still luxury. The beauty of this psychology is it gears the ad toward people who like nice clothes, but don’t want to be “loud” about it. The line “Luxury for People Who Don’t Brag About Luxury” flips what we view as the traditional notion of wealth (loud and performative), appealing instead to the self-aware, understated buyer who sees confidence in restraint from the Gucci & Louis V bros of the world. Identity marketing, but for people who care more about how they live than how they look.

How you can apply it:

1. Reframe status as subtlety, target buyers who want quality without flash.

2. Use quiet, clean visuals that reflect calm, control, and timeless taste.

3. Build identity-based copy that signals intelligence, not ego.

4. Speak to values, not price.

5. Turn away from hype & position your brand as what smart people choose, not what popular people flaunt.

Prompt:

Create an ultra-realistic 1:1 image ad for Italic. The scene is a cozy, sunlit brunch setting at a minimalist cafe. A stylish, confident person sits at a small wooden table near a window, wearing a perfectly fitted, ultra-soft cashmere crewneck in a neutral tone (e.g., heather gray or oatmeal). They're reading a paperback book, fully absorbed, with a half-drunk matcha latte or cortado beside them. Their phone is face-down. No logos are visible—on the clothing, the drinkware, or the surroundings. The mood is quiet luxury, understated confidence. The cafe ambiance should feature soft light, warm shadows, and muted tones, evoking a peaceful and elevated lifestyle. Overlay text in a clean, refined serif font centered near the bottom: Headline: “Luxury for People Who Don’t Brag About Luxury.” Italic logo bottom-right. No other copy. Keep the scene minimal, editorial, and emotionally aspirational.

Dirtea

Analysis:

Contrast framing and natural alternative bias are the psychological factors that position Dirtea as a better, safer option in a high-stakes space: focus and productivity. “Focus. Without the Prescription.” is attacking Adderall, but then subverts it. The torn prescription slip beside the clean, minimal packaging creates a powerful visual metaphor for breaking free from pharmaceutical dependency. The supporting line “Clarity should come naturally” taps into moral framing, that natural = good, synthetic = risky. It’s calm. It’s grounded. It’s effective.

How you can apply it:

1. Use contrast to challenge the norm (what do people rely on that your product replaces?)

2. Position your solution as the "natural fix" to something people feel uneasy about.

3. Leverage rebellion or relief: "ditch the pills," "fire your overpriced gym," etc.

4. Keep visuals clean and cinematic to signal trust, control, and minimalism.

5. Let your copy reframe the emotional benefit, not just what it does, but what it frees you from.

Prompt:

Create a hyper-realistic, 1:1 static ad image for DIRTEA. In the center of the image, place a sleek DIRTEA tin (Lion’s Mane or Focus blend) with the label clearly visible. The tin is sitting confidently on a clean, moody-toned desk surface. Beside it, prominently display a torn-up Adderall prescription slip — crumpled pieces scattered to subtly suggest rejection and rebellion. The lighting should be soft but focused, casting cinematic shadows to dramatize the contrast between the tin and the ripped RX. In the background, include subtle objects that suggest focused productivity: an open notebook with handwritten ideas, a pen resting diagonally, maybe a closed laptop. These items should remain slightly blurred to keep the product and the torn prescription as the hero of the image. Use a neutral but high-contrast color palette — blacks, dark woods, greens — to communicate calm clarity and modern wellness. Steam should rise gently from a ceramic mug next to the tin, implying the drink is freshly made and part of a ritual. Overlay text (centered, above or near the product): Headline: “Focus. Without the Prescription.” Subheadline (beneath): Clarity should come naturally. Mood: Empowering. Rebellious. Clean.

HiSmile

Analysis:

Advertising 101: The job of a headline is to get people to read the first sentence. Clinical warnings will do just that. "Side Effects Include" leads right into positively framed benefits like “Confidence,” “Pearly White Money Makers,” and “New Profile Pictures.” And since they’re all outcome-based, they’re more memorable & likely to get people to act. The halo effect is exactly what comes into play here with the fact that if the product made her glow like that, maybe it’ll work for me, too.

How you can apply it:

1. Hijack organic formats (warnings, disclaimers, pop culture lines) but twist them to deliver unexpected positivity.

2. List benefits like “side effects outcomes” to sneak value into a playful format.

3. Use emojis sparingly to visually reinforce emotions or outcomes.

4. Show real facial expressions that match the product’s emotional payoff.

5. Anchor the copy in transformation, sell the feelings, not just the features.

Prompt:

Create an ultra-realistic 1:1 static advertisement image for HiSmile that’s bold, scroll-stopping, and packed with post-glow-up confidence. The image should feature a woman in her mid-to-late 20s with glowing, tan skin and slightly tousled shoulder-length hair. She’s mid-laugh, showing off a naturally perfect, bright white smile that radiates effortless self-assurance. Her makeup is minimal and dewy, emphasizing healthy skin and a real-but-polished appearance. She’s wearing a fitted tank top in a neutral tone like beige or oatmeal, adding to the clean and modern vibe. The background should be a vibrant, saturated HiSmile-style purple — either solid or a subtle gradient — with high-energy lighting that casts soft cinematic shadows. Light should hit her face from the front-left to make her smile pop, with optional lens flare or light streaks adding warmth and visual energy. The composition should be tight and focused, zoomed in enough to make her smile the clear hero of the image. Overlay the text at the top-center in bold, white, all-caps Helvetica or Futura font: “SIDE EFFECTS INCLUDE.” Below that, center-stacked over her chest or lower torso, add the following in slightly smaller sans-serif text with emojis to create punchy rhythm: “💜 Confidence,” “💰 Pearly White Money Makers,” and “📸 New Profile Pictures.” The font and copy should feel confident, cheeky, and modern — like a mix between a beauty ad and a social media flex. Avoid showing any product — let the expression, energy, and vibe sell the benefits. This ad should feel like a confident, viral skincare PSA with the psychological appeal of social validation, glow-up reward, and peer admiration. The tone is aspirational yet approachable, with a clean aesthetic and a high-energy purple palette that demands attention.

Thanks for vibin’ with me this week.

Be sure to check out our new asset management tool here! Let us know what you thought of this week’s newsletter below and what brands you want to see us do next week!

Til next week, Happy Vibe Marketing!

Oh and if you want to ship winning ads 10x faster, get AI recommendations, and premade one-click analytics reports, bounce over here!

P.S. When you decide to book a demo with our team, let them know if this newsletter was the reason you booked. It’ll help me keep my job and have super secret vibe sessions while drinking my morning coffee.