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Your next customer won't see your ad on a feed
The interface just changed. And most marketers are still optimizing for the old one.GM Marketers đź‘‹While you were split-testing Instagram carousels, the ground shifted.ChatGPT started serving ads. Not on the side. Not at the top. Inside the conversation itself.Target and Williams-Sonoma are already in. And if you think this is just another placement to add to your media mix, you're not paying attention.This is the newsletter for marketers who see around corners. The ones who know that by the time something hits LinkedIn thought leadership, it's already too late.Every week, we're breaking down the shifts that separate signal from noise. The AI moves, brand plays, and creative strategies that'll matter in 6 months, not 6 years.No theoretical BS. No "embrace the journey" fluff. Just the intel that makes you the smartest person in the Slack thread.Let's get into it.
Ads, AI, and internet behaviour worth caring about.
The industry feels caught between two speeds: AI is automating more, but human signal is more valuable than ever. Tools get faster, but audiences are demanding truth, transparency, and real outcomes. If your ads aren’t instantly explainable, someone else’s will be. This week isn’t about shiny tech. It’s about what you do with it. Let’s get into it.
$17.3B in one day. Here's what actually worked.
What Cyber Week taught us about creative, offers, and why vibes alone won't cut it.GM Marketers 👋Welcome to the new era of Vibe Marketing Club. We took a few weeks off, touched grass, studied the game, and came back with a newsletter that’s actually worth your inbox real estate.Every week, we’re bringing you the marketing trends, AI tools, and brand plays that are too good to gatekeep. No fluff. No “10 tips to grow your LinkedIn.” Just the stuff that makes you text your coworker “yo you gotta see this.”Let’s get into it.
