The secret to getting sales through emotional buying...

Hey vibe marketer, welcome back to the Vibe Marketing Club.

This week’s ads are a can’t-miss edition. For the following reason…

Thought: Contrast = tension = conversion. What do I mean by this? Well, the more you create contrast (juxtapose two things), the more you can create discomfort between what someone wants as a desired positive or negative endpoint. And that means you have tension, which is a strong driver in getting customers to pull the trigger by leaning into the emotional side of things.

All of this week’s AI ads use contrast to create tension, and you’re gonna wanna use this week’s learnings in your ads… let’s dive into it.

^{Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.}

Ads of the Week

Hims, Portland Leather Goods, Magic Spoon

Hims

Analysis:

This Hims ad works by leaning into loss aversion and contrast framing because hair loss is an emotionally ~touchy~ topic. Men fear losing it more than they value keeping it. Instead of making the audience feel hopeless, it reframes “thinning” as something that shouldn’t apply to hair, only to “patience.” It softens the sting of the problem while reinforcing the brand as the solution. The visual of a man impatiently checking his watch adds relatability: waiting feels like a waste of time, but with Hims, results are worth the anticipation. The combination of empathetic copy + aspirational imagery creates both urgency and reassurance, positioning Hims as the smart, proactive choice.

How you can apply it:

1. Reframe the fear → Take a pain (like thinning hair) and make it into a funny, ironic, or clever phrase/take.

2. Use loss aversion → Highlight what people don’t want to lose (confidence, time, youth) more than what they’ll gain.

3. Add relatability props → Everyday objects (a watch, a coffee cup) make the abstract problem tangible.

4. Show the better version of self → Use aspirational yet relatable imagery that matches the desired outcome.

5. Balance tension with aspirations → Acknowledge the insecurity but immediately position your brand as the solution.

Prompt:

Create an ultra-realistic, cinematic ad visual for Hims with the headline: “The only thing thinning should be your patience for waiting.” In the center, show a confident man in his early 30s sitting casually at a modern café table. His hair is full, healthy, and natural-looking, styled effortlessly to highlight volume and strength. He glances at his watch with a playful smirk, as if he’s been waiting a little too long—but clearly not worrying about hair loss. The environment should feel aspirational yet approachable: warm daylight streaming through windows, soft focus on bustling city life in the background. Place a sleek Hims-branded product box (hair treatment packaging) subtly on the table next to a coffee cup, reinforcing the solution without dominating the frame. The overall color palette should be modern and minimal—clean whites, soft neutrals, and subtle brand greens—matching Hims’ aesthetic. Lighting should highlight hair texture in crisp, photorealistic detail. The composition should feel witty, stylish, and relatable: Hims isn’t just about hair—it’s about confidence, convenience, and taking control. Aspect ratio 1:1.

Portland Leather Goods

Analysis:

This ad uses contrast and metaphor as its core psychological driver. The line “Good leather ages. Bad leather flakes out.” uses the framing effect to position the product by contrasting it directly with the undesirable alternative. The good condition leather vs the cracked condition leather reinforces the copy: a vibrant, smooth leather bag is shown beside a cracked, worn-out one. The side-by-side makes the choice obvious, using the Von Restorff Effect (things that stand out are remembered) while also planting fear of regret (“don’t buy the cheap one that flakes”).

How you can apply it:

1. Use contrasting visuals to create tension → Place your product directly next to the “bad” alternative so the difference is easy to see.

2. Write in duality → Structure copy as good vs. bad, with us vs. without us, or old way vs. new way (more contrast).

3. Anchor identity in quality → Frame your product as the choice of people who value durability, status, or intelligence.

4. Simplify your metaphor → Pick one truth (like leather aging) to explain your value in a SINGULAR way people instantly understand.

5. Use loss aversion to your advantage → Don’t just what people gain from your product, but what they risk losing by choosing the alternative.

Prompt:

Create an ultra-realistic, cinematic product ad with the headline: “Good leather ages. Bad leather flakes out.” In the center, showcase a glowing Portland Leather Goods tote or crossbody bag, its surface rich with patina, character, and depth that highlights the natural grain of full-grain leather. Directly beside it, display a cracked, dull, and peeling cheap leather bag for stark contrast—its flaws visible under the same lighting. The composition should feel premium yet authentic: a dramatic spotlight falling on the Portland bag to emphasize its craftsmanship, while the cheap bag sits in partial shadow. The background should be minimal and modern, with a neutral palette (soft grays or warm whites) so the leather textures stand out in crisp, hyper-detailed clarity. Add subtle golden highlights that make the Portland bag feel aspirational and enduring. The overall tone should be bold, witty, and confident—visually proving that Portland Leather Goods outlasts fast fashion and trends. Aspect ratio 1:1.

Magic Spoon

Analysis:

This Magic Spoon (my favorite) ad works because it uses nostalgia and reframing to bridge childhood with adulthood. The split-screen contrasts a colorful, cartoon-filled Saturday morning as a kid, with an adult enjoying cereal. It activates childhood memories while reframing the product as “grown-up approved.” Just because we grow up doesn’t mean that we have to give up what we love. The headline seals the deal because your childhood cereal (emotion, nostalgia) gets upgraded for your adult metabolism (logic, health). It reduces friction so you don’t have to give up the fun of your youth to be responsible today.

How you can apply it:

1. Use nostalgia → Reference visuals, phrases, or aesthetics your audience associates with POSITIVE childhood memories.

2. Reframe for adulthood → Tie the nostalgia to emotional AND logical adulthood benefits (health, performance, convenience).

3. Use split-screen contrasts → Show “before/after” or “then/now” to highlight the transformation.

4. Blend emotion & logic → Pair fun/feel-good vibes with logical reasons to buy (better for you, improved version).

5. Write dual-layer copy → Start with playfulness (childhood memory) and end with practicality (adult solution).

Prompt:

Create an ultra-realistic, cinematic ad visual for Magic Spoon with the headline: “Your childhood cereal. Upgraded for your adult metabolism.” Show a split-scene concept: on the left, a nostalgic, colorful Saturday-morning vibe with a bright retro cereal bowl surrounded by cartoons, toys, and 90s-style clutter. On the right, a modern adult kitchen scene—sleek, minimal, aspirational—where the same bowl now contains Magic Spoon cereal, styled in vibrant detail with milk splashing dynamically. A fit, confident adult in their late 20s–30s is seen casually enjoying the cereal, smiling as sunlight streams across the counter. The box of Magic Spoon sits prominently in the modern scene, with its bold, playful packaging in crisp focus. Lighting should be cinematic and balanced—warm glow on the nostalgic side, clean natural daylight on the modern side—highlighting the transformation from childhood indulgence to adult-friendly nutrition. The tone should be fun, witty, and empowering: playful enough to trigger nostalgia, but elevated enough to showcase Magic Spoon as the grown-up solution. Aspect ratio 1:1.

Well, you’ve made it to the end.

As always, I hope you enjoyed this week’s newsletter and got some great value out of it.

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Keep the vibes up.

Catch you back next week.

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