Contrary to popular belief, this actually converts...

Hey vibe marketer, great to have you back.

I firmly believe in the following: Puns can actually sell (when used correctly).

Some might disagree, but here’s my case… Not only can they be funny, but they stop scrolls if they match context and are outside-the-box enough to catch an eye.

Note: poorly executed or overused puns can be perceived as corny and might not stop thumbs. Plus, context and congruency matter.

Oh, and before I forget, we’ve just upgraded the attribution window settings for Meta ad accounts to give you more flexibility and control over how ad performance is measured.

You can now choose between two modes:

1. Default: The default window attributes events to ads based on each ad set's attribution window, just like what’s displayed by default in Meta Ads Manager. The default attribution window can vary among ads belonging to different ad sets.

2. Custom: Take full control and tailor attribution with new options across:

   • Click-through: 1-day/7-day/28-day click, SKAN click.

   • Engaged view (for video only): No engaged view, 1-day engaged view.

   • View-through: No view, 1-day/7-day/28-day view, 7-day/28-day view (1st conversion), 7-day/28-day view (all conversions), SKAN view.

If you’re ready to update your attribution settings, just click here.

Now, on to this week’s AI ads  sourced with inspiration from the most powerful AI ad tool and extensive ad library.

Ads of the Week

Stanley, Licorice(.)com, David

Stanley

Analysis:

Say what you want about puns, but a humor-based one is attention-grabbing. “Sip Happens” hooks you because it’s a play on a known phrase, appealing to our pattern recognition and expectation violation. Then it contrasts the problem (a spilled drink from a generic travel mug) with the solution (Stanley’s leak-proof, clean, premium tumbler). Visually, the side-by-side layout leverages the “before vs after” heuristic to frame Stanley as the superior, no-brainer. It also leans into functional differentiation: leak-proof, durable, and travel-ready, which helps us justify after an emotional buy-in.

How you can apply it:

1. Use a clever pun or reference twist to grab attention (but tie it back to the product benefit).

2. Create a direct visual contrast. Your product vs the common failure or pain point.

3. Lean into emotions first, logic second. We’re emotional beings that think, not thinking beings that emote.

4. Simplify benefits with icons! They act as fast-track visual affirmations (helps with cognitive fluency).

5. Frame your product as the clear “hero” by placing it next to the “villain”.

Prompt:

Create a hyper-realistic, 1:1 format ad image that contrasts a tipped-over Stanley tumbler with a generic “travel” mug in a side-by-side layout. Both mugs are lying on their sides on a white or neutral-tone countertop. The generic travel mug is visibly leaking — coffee or tea pooling out around the lid and staining the surface. In stark contrast, the Stanley tumbler is also tipped over, but no liquid is leaking. The surface beneath the Stanley is clean and dry, visually reinforcing its leak-proof promise. The lighting should be soft but directional to create slight shadow and shine on the stainless steel texture of the Stanley cup. Use high-contrast composition to draw the eye to the spilled mess vs. the clean confidence of the Stanley. Above both, place the headline in clean, bold sans-serif text: “Sip Happens.” Below the image, in a clean row with even spacing, include three benefit callouts with icons: “Leak Proof” (with a sealed droplet icon), “Durable Design” (with a shield icon), and “Easy for Travel” (with a small airplane or suitcase icon). Maintain a sleek, modern tone with visual hierarchy that makes it easy to digest while stopping the scroll by using brighter colors to match Stanley's brand and vibe. You must use 1:1 aspect ratio and the image attached for the Stanley cup without changing anything. You are not allowed to alter details.

Licorice(.)com

Analysis:

All the puns and wordplay this week were unironically done by accident. “Chews Wisely” is (another) play on words that instantly sets the tone. It’s smart, elevates the product (with framing), and makes it subtly “exclusive”. The dark, high-contrast background and premium packaging signal a premium quality, making the product feel rare and worth the price. By calling out “50+ flavors” and “small batch,” it shows abundance within brackets of exclusivity (you have tons of options, but they come in smaller batches). It taps into the psychology of elevated taste identity, which basically means you’re buying licorice less for the actual taste and more for a self-expressive choice of taste in high-quality candy.

How you can apply it:

1. Use a pun with intention, do not just use something for the fun of it. Make your headline clever, but still clear and on brand. Smart (clear) humor = memorable.

2. Lean into visual minimalism. Let the product shine with contrast and clean design.

3. Signal exclusivity + variety. Combine “small batch” with “lots of options” to create luxurious abundance.

4. Create a product-as-identity narrative where you frame the buyer as someone with elevated taste.

5. Use packaging as a character. Design your product container to be photogenic and memorable on its own.

Prompt:

Create an ultra-realistic, high-resolution ad image in a 1:1 format for Licorice(.)com. The setting is a dark, moody studio background—charcoal black or deep slate gray—with soft, directional lighting from the top corner to cast subtle shadows and create dimensional highlights. In the center of the image, place a single Licorice(.)com tube standing upright. The packaging should look exactly as is attached with absolutely no changes, with rich texture and sharp details. There should be red licorice pieces scattered across the base of the tube as well. The lighting should emphasize the tube’s elegant curves, giving it the presence of a luxury product—like an Apple iPhone or cologne bottle. Use minimal props—no distractions. At the top center, in minimalist, bold sans-serif white text, place the headline: “Chews Wisely.” Underneath the product, use a smaller subtitle in all caps: “50+ FLAVORS. SMALL BATCH. ZERO COMPROMISE.” The tone should evoke exclusivity, refinement, and intelligent indulgence. Keep the overall composition modern, clean, and sophisticated.

David

Analysis:

Contrast Principle and Simplicity Bias to make this a bold, high-impact ad with the claim: "More Protein. Less Everything Else." Because by visually comparing the David bar to two anonymous competitor bars (with dimmed, bloated nutrition stats) it instantly positions David as the clear, easy, and very superior choice. The clean, high-contrast layout with dramatic lighting gives the product hero status, reinforcing that premium aesthetic. Zero sugar, high protein, and low calories are David’s main value props as they frame it as the holy trinity of performance snacking, appealing directly to health-conscious buyers. The result is fast, easy decision-making with zero cognitive load (just how we like it).

How you can apply it:

1. Use side-by-side comparisons & highlight your product’s strengths against competitors’ weaknesses.

2. Design your product as the hero. Make everything else secondary.

3. Simplify the message & lead with one sharp value prop.

4. Use data to tell the story. Let numbers (calories, protein, sugar) make the case. No convincing needed at that point.

5. Dim the competition (literally). Do everything you can to draw attention away from them. Blur, desaturate, or darken competitors to visually reinforce inferiority without naming names.

Prompt:

Create an ultra-realistic, high-resolution static ad image in a 1:1 format for David Protein. Use the picture attached for the David bar, but keep it the exact same; you're not allowed to change a single detail for the David Bar other than turning it vertically. The setting is a dark, modern, gym-inspired environment with moody lighting and soft shadows. In the center of the image, place a single David Protein bar standing upright on a clean matte surface, lit dramatically to emphasize its sleek black-and-red packaging. Around the David bar, show three other protein bars blurred out (brandless), lying flat or at slight angles. These competitor bars should look overly processed and colorful, with floating, semi-transparent nutrition bubbles above each one displaying inflated numbers like: “14g Protein / 350 Cals / 20g Sugar” and “9g Protein / 250 Cals / 18g Sugar.” Keep the design minimal yet intense—David should feel precise, efficient, and dominant. Above the bar, in bold, all-caps sans-serif white text, write: “More Protein. Less Everything Else.” then list the protein, calories, and sugar macros in the same way as the competitors, but under the headline. Use subtle depth of field and high contrast to visually isolate David as the only product worth noticing. The tone should feel elite, science-backed, and unapologetically performance-driven.

As always, I hope you enjoyed reading and got some awesome value out of it.

Let us know how we did with the poll below.

Til next week, keep the good vibes rollin’.

Oh and if you want to ship winning ads 10x faster, get AI recommendations, and premade one-click analytics reports, bounce over here!

P.S. When you decide to book a demo with our team, let them know if this newsletter was the reason you booked. It’ll help me keep my job and have super secret vibe sessions while drinking my morning coffee.