Escaping the 9-5 slump, cleaning your hole, & combating bloating.

Hey vibe marketer - we’re back.

And we’ve got 3 very different product ads to break down today. But first, here’s my thought of the week.

Thought: The deeper you dig, the bigger the treasure. What do I mean by that? Well, the deeper you can dig into your customers’ emotions, the more sales you’ll acquire. We’re emotional beings that think, not the other way around. Treat your ads with this in mind.

Now that I’ve gotten my philosophy quote out of the way, let’s dive in.

^{Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.}

Ads of the Week

Drift, Asset, Arrae

Drift

Analysis:

Escapism Theory (the tendency to seek distraction and relief from unpleasant realities, often through activities like entertainment or fantasy) and the Peak-End Rule reframe an everyday moment, sitting in traffic, as a micro-escape. The calm man soaking in serenity amidst chaos, paired with the line “Not all escapes need plane tickets,” instantly gives off feelings of relief, aspiration, and a desire for peace-on-demand. The product isn’t even being sold; the emotion of escape is, and that’s what people buy.

How you can apply it:

1. Sell the escape, not the feature.

2. Reframe mundane moments. Take something dull (traffic) and show how your product changes it.

3. Use mood over detail.

4. Lean into contrast, chaos outside vs. calm inside sells the transformation.

5. Anchor your copy in lifestyles & emotions.

Prompt:

Generate a hyper-realistic cinematic image of a man sitting in the driver’s seat of his car, parked in traffic during golden hour in an urban city setting. The scene should capture a moment of calm amidst chaos: the man has his eyes closed and is taking a deep, peaceful breath in through his nose. The focus is split between the man’s expression of serene escape and a wooden Drift air freshener placed neatly on the dashboard in front of him. The product should match the attached reference: a small, rectangular block of polished natural wood with the word “drift” engraved in lowercase on the bottom-right corner, you're not allowed to change a single detail on the product. Subtle air vapor or scent trails should be rising gently from the freshener, almost like steam, to imply the diffusion of fragrance. The city background should be softly blurred to keep attention on the foreground. The lighting should be warm, bright, and cinematic, with reflections playing off the windshield. The overall mood should evoke escape, tranquility, and transformation, right in the middle of an everyday urban grind. The headline: “Not all escapes need plane tickets.” should be subtly integrated in the lower third in minimalist, premium typeface. Aspect ratio must be 1:1, you're not allowed to change it.

Asset

Analysis:

The Benign Violation Theory states that humor arises when something violates a norm but remains safe or acceptable. Presenting a luxury face serum beside a boldly branded “Hole Serum” and pairing it with the “If your face gets a serum… why doesn’t your other end?”, toes the line between taboo and tasteful and uses contrast bias (glamorous vs. humorous) to immediately stand out, while anchoring Hole Serum in logic (treat both ends equally) and humor (lol wtf did I just read?).

How you can apply it:

1. Use unexpected logic to make people laugh.

2. Pair high-low contrast& juxtapose quality visuals with playful copy to spark curiosity.

3. Push social boundaries just enough to be memorable without being gross or offensive.

4. Use question-based hooks.

5. Borrow credibility visually. Make your brand look premium, even when your message is cheeky.

Prompt:

Create a hyper-realistic, editorial-style flat lay of a modern, upscale bathroom vanity. Place a sleek glass bottle of luxury face serum (think La Mer, Drunk Elephant, or similar) next to That Asset's Hole Serum™ just as attached. You aren't allowed to change any single details on the product, it must appear exactly as attached. The surface should be polished marble or stone, softly lit with natural daylight coming from the side, casting soft, elegant shadows. Add design-forward accessories like a candle, small towel roll, or dry brush to reinforce the self-care vibe. Overall color palette should include neutrals, soft whites, and muted blush tones. The tone is elevated, slightly cheeky, and visually luxurious. Integrate the headline “If your face gets a serum… why doesn’t your other end?” at the bottom in a clean, legible, and bolded serif font. The aspect ratio should be 1:1 and must not be changed.

Arrae

Analysis:

The affect heuristic, where people make decisions based on how something feels, not facts, dramatizes the post-meal disgusting feeling with a serene, glowing woman in a dimly lit restaurant setting, signaling calm, confidence, and relief. That with the clear, benefit-led headline: “No more post-dinner bloating,” and you’ve got an emotional shortcut to a conversion. It’s less about ingredients, more about the vibe of feeling good in your body after a meal, because that feeling sucks.

How you can apply it:

1. Show your product's emotional result (not just the ingredients or features).

2. Create “empathy scenes”. Pick moments your audience deeply feels (e.g., uncomfortable post-meal → instant relief).

3. Use affect-rich visuals. Everything should match the emotional benefit.

4. Anchor benefits with icons (It’ll increase the stickiness of the messages).

5. Keep copy concise and specific: “No more post-dinner bloating” beats “Supports digestive health” every time.

Prompt:

Create a hyper-realistic, editorial-style image for Arrae’s Bloat capsules. The setting is an elegant, dimly lit restaurant table after dinner. The table is set with empty wine glasses, half-finished plates of pasta and dessert, and stylish silverware. A chic woman in her late 20s leans back in her chair, glowing and visibly relaxed—hand resting near her stomach with a subtle smile of relief and ease. Her outfit is form-fitting and fashionable, reinforcing comfort and confidence post-meal. A sleek Arrae Bloat bottle sits subtly on the table beside her phone and lipstick. The lighting is warm and ambient, casting soft glows on her skin and the bottle. The tone should feel classy, calm, and luxurious with a sense of "I feel amazing after this meal" energy. Overlay the headline in clean, elegant serif font at the bottom: “No more post-dinner bloating.” Underneath the headline, include 3 benefits of arrae with congruent 2D art. The aspect ratio is 9:16.

That’s a wrap for this week. If you enjoyed it, be sure to let us know with the poll below.

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Thanks for vibin’ with me this week. Catch you next week!

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