Hangovers, Creativity, & Kylie Jenner.

Hey fellow vibe marketer, welcome back to the Vibe Marketing Club.

Where we break down the best AI ads, why they work, and how you can make them yourself to scale your brand.

We’ve got 3 ads from some of the best brands on the internet with even better vibes.

What do hangovers, creativity, and beach days all have in common?

They're all better with a little time, a lot of water, and zero pressure.

Alright enough dad jokes, let’s get into it!

Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.

Ads of the Week

Brez, Thesis, Kylie Cosmetics

Brez

Analysis:

This BREZ ad nails contrast framing—a communication technique that uses comparisons to highlight differences between two things, ideas, or situations, by flipping the script on traditional alcohol—no hangover, no drama, no regrets (much like my college weekends). Instead of selling what it is, they sell what it isn’t (negativity bias), relieving anxiety and regret tied to “normal” drinking.

“No idea where your stress went” gives that emotional relief, while the clean, dreamy visuals and floating ingredients reinforce the feeling of lightness. And the tagline “Social drinking, without the social cost” is a killer example of empathy-based positioning. It gets the pain, solves it, and makes you feel seen. All while providing a solution (BREZ).

How you can apply it:

1. Market the absence of pain. Highlight what your product removes (stress, guilt, inconvenience).

2. Use inversion in your copy. What don’t you get with this product? Use that to your advantage.

3. Anchor your product to a feeling. In this case, relief and lightness.

4. Design to match the vibe. Clean visuals = relaxed emotional response.

5. Speak to pain points with empathy, not hype. Make your audience feel understood, not sold to. People buy when they feel understood, not when they understand.

Prompt:

Create image for a Brez ad campaign using the reference images above that is ultra-realistic and has the headline 'No hangover. No drama. No idea where your stress went.' with the subheader at the bottom 'Social drinking, without the social cost.' The OG Brez Can should be levitating in the center of the frame and around it should be floating Lion’s Mane, Italian lemon, and elderflower. Font type: Swiss 721 - Aspect Ratio: 1:1

Thesis

Analysis:

Goal visualization and instant gratification bias are highly effective motivators to sell brainpower and creativity in a pill. “Skip the long wait times. Unlock your creativity.” is an irresistible promise for high-performers who want creativity, speed, and results.

The bold red design captures attention instantly (thanks to color psychology), while phrases like “spark idea generation” and “improve verbal fluency” directly speak to pain points creatives and professionals face (like me when I write this sometimes).

Plus, the word “unlock” creates a sense of your hidden potential, triggering curiosity and empowerment, making people curious. Thesis makes productivity feel tangible, fast, and totally within your reach.

How you can apply it:

1. Promise quick wins. People want results they can feel now (instant gratification).

2. Use color to cue emotion. Red = action, urgency, boldness.

3. Target a specific identity (like creatives or doers) and solve their problems.

4. Use action verbs like “unlock” to make the outcome feel like a power-up.

5. List 2–3 benefits in plain language to reduce mental effort.

Prompt:

Create image for an ad campaign for Thesis titled 'Skip the long wait times. Unlock your creativity.’ The ad should feature the product from the reference image exactly as is. The product should be in the foreground and centered with the camera angle low. Make the background a deep, yet vibrant red. The headline should be at the top of the ad in white and read 'Skip the long wait times. Unlock your creativity.' the benefits, Spark idea generation , Improve verbal fluency, Balance jitters and stress should be listed at the bottom and above them should be a congruent icon. Aspect ratio - 1:1 - Font type: Helvetica Bold

Kylie Cosmetics

Analysis:

Now I’m sure you’re thinking, “No copy? You’re insane!”, but just hold on. This Kylie Cosmetics ad is a masterclass in celebrity identity transfer. By putting the product in the hands of good-looking, aspirational level models with flawless skin, it taps into aspirational psychology: "If I use this, I’ll look (and feel) like that (the models)." The consistent use of pink tones, glossy lips, and close-up beauty shots locks in brand recognition through repetition and emotional association. Kylie Cosmetics is not selling makeup, it’s selling confidence, beauty, and that Kylie-level glow-up. When you have a brand like she does, copy isn’t always needed.

How you can apply it:

1. Leverage identity symbols to make your brand feel like a lifestyle or mood, not just a product.

2. Use consistent color and logo repetition to burn your brand into memory.

3. Show your product in action, especially in hands, faces, or moments that signal transformation.

4. Pair with an aspirational persona or vibe that your target audience wants to embody.

5. Let visuals do the heavy lifting; your copy can stay minimal if your product looks irresistible.

Prompt:

Prompt was: A glamorous, high-fashion product shoot for a luxury beauty brand like Kylie Cosmetics. The scene features a stunning female model with flawless makeup (bold lashes, nude glossy lips, contoured cheeks) holding this product (attached image). Studio lighting is soft and glowing, with warm tones and a creamy beige background. The product is clearly visible in the model’s hand, with perfect focus on both the model’s face and the lip gloss. The aesthetic is modern, sensual, and editorial – evoking beauty, confidence, and luxury. Shot in ultra HD with cinematic lighting and soft shadows. and the product shot: Aesthetic product shot in a minimal, modern studio setting. Five beauty product containers including two Kylie Cosmetics matte liquid lipstick boxes, all arranged symmetrically on a seamless matte pink background. The two Kylie boxes feature the signature dripping lip design and are front-facing with clear branding. Other containers are minimalist and gradient-toned in pink and red hues, varying in shape (cylindrical bottle, square perfume-style bottle, round jar, and a cup-like vessel). Lighting is soft and diffused, casting gentle shadows and highlights to create a clean, editorial look. Inspired by SKIMS packaging vibes – elegant, cohesive, and high-end

Thanks for vibin’ with me this week.

Hopefully, you took away something from the analysis and how you can apply the prompts to your brand for AI ads that scale your brand.

Be sure to let us know how we did and what brand(s) you want to see us do next by replying to this email.

Excited to vibe with you next week. Until then, stay chill and go vibe.

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