One small tip to increase ad conversions.

Hey vibe marketer, welcome back.

I’m getting back on my health grind—I’ve been slacking. Which is why I chose 3 health and wellness brands for this week’s AI ads.

Thought: The more you market outcomes, the more you’ll sell. Small tip to increase conversions tenfold. Why? Because people don’t buy products. They buy what they get from your product.

Now, let’s run through this week’s AI ads.

*Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.

Ads of the Week

Dose, Heart & Soil Supps, Kitsch

Dose

Analysis:

Problem-first framing calls out a universal frustration: bloating. The headline “GUT FEELING: You Hate Bloating” mixes a tad bit of wordplay and an emotional truth (hating bloating), so it’s instantly relatable to anyone who suffers from the problem. It’s a confirmation bias, readers already believe bloating sucks, so obviously, they nod along and are more likely to take action. We like to act in ways that are consistent with our beliefs, which means that if you can get people to “nod” their head to your ad, they’re more likely to buy. The natural ingredients and benefit checklist (digestion, energy, gut health) keep things clear, simple, and make the product the hero of the outcome. The product is positioned not just as a supplement, but as a quick, natural fix for a daily annoyance.

How you can apply it:

1. Lead with a shared pain point, something your audience already complains about.

2. Use CLEAR wordplay to make it stick.

3. Show the product as a simple, natural solution (make it the hero).

4. List benefits as quick wins.

5. Keep the vibe light but honest, speak like you get the problem (because you do).

Prompt:

Create an ultra-realistic, clean, wellness-style static ad image for Dose Juice. The focus is on a bottle of Dose’s gut health shot (like ginger or turmeric) placed in the center of the frame on a minimal, neutral-toned background — preferably light beige or soft white. Surround the bottle with minimal, tasteful design elements: Floating icons or subtle callouts with checkmarks next to words like “Digestion,” “Bloat,” “Energy,” “Gut Health.” Optional accent elements like ginger root, lemon slices, or mint leaves can be lightly scattered around the base. Above or beside the bottle, place the following bold serif headline in clean modern font: “GUT FEELING:” Add a minimalist subheadline underneath in smaller font: You Hate Bloating. And beneath that, in the same font, but smaller add: Dose Gut Shot. Essential Vitamins. Big relief. Aspect Ratio: 1:1. Style: Wellness, clinical-chic, minimalist, modern DTC aesthetic. Lighting: Soft daylight with clean shadows — bright, airy feel. Tone: Empowering, honest, health-forward

Heart and Soil Supps

Analysis:

Authority bias, a tendency to attribute greater accuracy and truth to statements and decisions made by authorities or experts, and a feature-to-benefit concept, reframe beef liver as a premium superfood in capsule form, instead of something many find gross. By visually labeling nutrients like B12, Vitamin A, and CoQ10 on the raw liver, it educates buyers and gives the brand more “expert” credibility. “The Most Nutrient-Dense Food on the Planet. Now in a Capsule.” gives people a benefit, but makes ingestion feel quick and easy to get everything you need. Instead of taking multiple supplements, show why you’re a viable option—you get everything you need in one pill.

How you can apply it:

1. Highlight the “why” behind your ingredients & use science or facts to build trust.

2. Reframe something unappealing into something desirable.

3. Turn features into identity statements (“nutrient-dense” = “elite fuel”).

4. Use visuals to prove your claims; don’t just say it, show it.

5. Write like it’s a badge of honor. Make the customer feel proud to choose your product.

Prompt:

Create a hyper-realistic static image ad for Heart & Soil Supplements. The focus is on a Heart & Soil supplement bottle (like "Beef Liver") placed next to a raw, fresh cut of beef liver on a rugged, natural surface like slate or a dark wooden butcher block. The liver should look clean, vibrant, and unprocessed — not overly gory, but real enough to convey ancestral nutrition. The open supplement bottle sits beside the liver with a few freeze-dried capsules spilled naturally onto the surface. Optional: Add ingredient callouts floating subtly near the liver — “Vitamin A,” “Copper,” “B12,” “CoQ10” — to drive benefit association. Lighting: Moody but warm. Use soft natural light with shadow depth, as if shot in a rustic kitchen or cabin. Make it feel like a modern ancestral ritual — not a sterile supplement ad. Headline (bold serif font, lower third): “The Most Nutrient-Dense Food on the Planet. Now in a Capsule.” Subheadline (small, minimalist): Real organ meat. Freeze-dried. No fillers. Just fuel. Heart & Soil logo in the bottom-right corner. Aspect Ratio: 4:5 (Meta static format) Style: Editorial-meets-primal. Clean but rugged. Color palette: Deep reds, browns, bone-white capsules, matte black bottle

Kitsch

Analysis:

This ad is just money (in my opinion). Hitting on effortless transformations speaks to people’s aspirations for beauty. Temporal framing, how time is used to present information, influencing how people perceive and respond to it, is used to sell the dream of beauty without trying. “Haircare that Works While You Sleep” makes the product feel like an easy, passive benefit. You get results without lifting a finger. The line “Sleep pretty. Wake up smoother.” reinforces a before/after narrative without needing anything dramatic. It’s a promise that rest equals results. Subtle, sexy, and smart. I think this ad could crush if I’m being honest.

How you can apply it:

1. Frame your product as a passive transformation to make results feel automatic.

2. Use time-bound language (like “while you sleep”) to make the benefits feel natural and fast.

3. Lean into soft, sensory visuals to create a sort of emotional reciprocity.

4. Sell the after moment. Focus on the feeling customers wake up with.

5. Write like a whisperer, not a screamer. Calm, confident copy builds trust in self-care categories.

Prompt:

Create a soft, ultra-realistic static ad image for Kitsch featuring a satin pillowcase as the hero product. The setting is a minimalist, calming bedroom scene during golden hour or early morning light. The satin pillowcase (preferably blush, ivory, champagne, or soft rose gold) should be styled on a bed with soft, wrinkled bedding that looks slept in. A woman with natural-looking hair is shown from behind or overhead, peacefully asleep or just waking up — her hair is smooth, shiny, and crease-free, gently cascading over the satin surface. Use soft, glowing lighting to emphasize texture and luxury. Include subtle accents like a silk eye mask, a candle, or a Kitsch-branded box on the nightstand. Add the headline in clean serif or sans serif type: “Haircare that Works While You Sleep.” Place it at the bottom center or upper left of the image. Include a smaller subheadline beneath: “Sleep pretty. Wake up smoother.” Add the Kitsch logo in the bottom-right corner. The color palette should consist of soft neutrals, pale pinks, champagne, and ivory. The mood should be calm, luxurious, and lived-in. Aspect ratio: 1:1 for Meta ads. The vibe should feel like Pinterest meets Sephora — sleepy but polished.

Well, well, well. You made it. That’s all I’ve got for you this week.

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Till next week, keep the good vibes rolling!

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