The #1 way to build loyal buyers through your ads...

Hey vibe marketer, welcome back.

Something I’ve thought a lot about the last week is what the best way is to build loyal customers through ads to cold audiences, and this is my belief…

Thought": The best way to build first-time loyal customers through your ads is with your winning angles (assuming product quality matches perception). Angles dictate what people connect with and are the emotional force behind why they buy. Do not overlook their importance.

Given this, let’s dive into this week’s AI ads, why they work, and how you can apply the learnings.

^{Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.}

Ads of the Week

Particle, All Citizens, Slate

Particle

Analysis:

This ad uses Specificity Bias and Identity Marketing to hook a very defined audience: bearded men who care about skincare but hate products that cause breakouts or feel heavy. The three-part headline (“Beard-Friendly. Breakout-Free. Beach-Ready.”) is concise and scannable enough to make the desirable benefits clear. The ad makes it feel like the sunscreen is made for your life and skin, not just another generic SPF.

How you can apply it:

1. Speak directly to a hyper-specific audience trait (e.g., “Curly-Hair Approved” or “Runner-Friendly”).

2. Use benefit stacking & list 2–3 high-value benefits.

3. Show the product in the exact lifestyle context the benefits refer to.

4. Tie the benefit to the product.

5. Keep copy scannable.

Prompt:

Create an ultra-realistic, cinematic close-up scene of a man in his late 20s to early 30s with a well-groomed, full beard, standing on a bright, sunlit beach. His skin is clear, healthy, and completely free of shine, oil, or any white sunscreen residue, showcasing the tagline “Beard-Friendly. Breakout-Free. Beach-Ready.” Small, natural water droplets glisten on his face and beard, catching the sunlight in a subtle sparkle. His expression is confident and relaxed, enjoying the warmth of the day. In the background, the ocean waves are softly blurred, with golden sand and hints of beach activity faintly visible to convey atmosphere without distraction. Lighting should feel warm and natural, with realistic shadows and sun highlights across his features. The Particle Invisible Sunscreen bottle is subtly placed in the lower corner of the frame (exactly as attached, you're not allowed to make any changes), crisp and in focus, matching the premium and minimal brand aesthetic. Skin texture, beard detail, and droplet reflections should all be rendered in stunning, hyper-detailed clarity to feel authentic and aspirational. Aspect ratio 4:5.

All Citizens

Analysis:

This ad taps into Identity Marketing by showing the same product, All Citizens underwear, fitting into three very different lifestyles: professional, athletic, and casual. “Everyday Luxury, For Every Citizen” reinforces broad inclusivity while positioning the product as a premium choice for men with many different lifestyles. No matter who you are or what you’re doing, this product fits your life.

How you can apply it:

1. Show multiple use cases for various lifestyles.

2. Use copy that makes every one of YOUR customers feel represented (“for everyone,” “made for all”).

3. Make the visual do the selling.

4. Tie it back to identity by using models, settings, and styles that your target audience sees themselves in.

5. Keep the message clear across all frames.

Prompt:

Create an ultra-realistic, cinematic composite scene showcasing three distinct yet cohesive vignettes of men representing different lifestyles. First: a sharply dressed professional in a modern, high-rise office setting, his suit slightly unbuttoned to reveal the All Citizens waistband subtly. Second: an athletic man mid-workout in a bright, well-lit gym, wearing All Citizens performance shorts and shirt, visible brand details integrated naturally. Third: a relaxed man lounging on a sleek, modern couch at home, All Citizens underwear visible above casual loungewear. The men should be diverse in ethnicity, physique, and style, each wearing their outfits in a way that feels natural, aspirational, and real. Expressions should convey comfort, quiet confidence, and ease. Lighting across all scenes should be warm and balanced, with soft shadows and crisp, hyper-detailed textures highlighting the premium quality of fabrics and construction. The color palette should be clean and modern, with subtle brand tones uniting the scenes. In the bottom corner, place the All Citizens logo clearly but unobtrusively. Aspect ratio 1:1, no changes allowed.

Slate

Analysis:

This ad uses hedonic reframing (taking something people usually dread (flossing) and reframing it as something enjoyable) to make flossing an even desirable experience. Most of us aren’t good at flossing, don’t like it, and forget to do it. But the ad turns it from something you will no longer hate, forget, and will make it easy. The three icons (“Deep Clean,” “Gum Health,” “Fresh Breath”) anchor the emotional promise with tangible benefits people can visualize. This combination of emotional reframe + functional proof points makes it persuasive and credible enough to get people to buy.

How you can apply it:

1. Identify something your audience dislikes about your category and reframe it as a positive.

2. Lead with the promise & make your headline the emotional hook, not just the product’s name.

3. Use 2–3 quick, benefit-driven icons or bullet points to make the promise more visualizable.

4. Use lighting, angles, and texture that make the product feel premium and worth touching.

5. Feature a human interaction with the product to imply ease, comfort, and intimacy.

Prompt:

Create an ultra-realistic, cinematic product-focused scene set in soft, warm morning light filtering through a bathroom window. In the center, a pair of hands gently holds the Slate Flosser like a prized, high-tech gadget, angled to showcase its sleek, modern design and premium build quality, exactly as attached, you can't change a single aspect of the image. The background is softly blurred, with hints of a clean, minimal bathroom environment to keep the focus on the product. Lighting should be natural yet dramatic, highlighting the contours and materials of the flosser while adding subtle gleams to the bristles and ergonomic handle. At the bottom of the image, neatly arrange three clean, minimal icons with matching typography, each representing a core benefit — “Deep Clean,” “Gum Health,” and “Fresh Breath” — styled to align with the Slate brand aesthetic. The entire composition should feel aspirational yet approachable, evoking the tagline “Flossing You’ll Actually Look Forward To” in a way that makes oral care look desirable, premium, and worth showing off. Aspect ratio 1:1, no changes allowed.

Thanks for vibin’ with me this week.

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Till next week, keep the vibes up!