The #1 way to get the right audience to buy...

Hey fellow vibe marketer, welcome back to the Vibe Marketing Club.

Thought: The ads with the highest success rates are the ones that speak to the emotions of the consumer. When it comes to reaching the right audience and getting them to buy, they need to feel something so they can relate/connect to what you’re saying and trying to sell them. Evoking emotions creates relevance, and relevance = sales.

Little fun fact for you, Atria can actually tag emotions and angles in your ads to show you what connects best with your audience and works best in your creative. Check out the feature here and head to your analytics section.

That’s one thing this week’s ads have in common. Speaking of which, let’s get into ‘em.

Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.

Ads of the Week

Flakes, Ruggable, Jones Road Beauty

Flakes

Analysis:

This uses identity marketing and aspirational association by linking the product to a highly specific, desirable self-image, "Black Shirt Confidence" (aka no dandruff). The black shirt serves as a cultural shorthand for style, boldness, and sophistication, while also alluding to the classic dandruff shampoo pain point (white flakes on black fabric) without ever showing dandruff. This creates a problem-solution loop in the customer’s mind without gross visuals, making it aspirational instead of clinical. The confident, well-groomed model visually embodies the “after” state, and the phrase “Bottle by Bottle” suggests a transformation process, reinforcing commitment bias (you’ll keep buying to keep feeling this way).

How you can apply it:

1. Anchor to an Iconic Symbol by using a universally recognized visual or wardrobe item (like the black shirt) that instantly conveys your promise.

2. Imply the problem, don’t show it.

3. Personify the outcome by using someone who embodies the lifestyle and confidence your product delivers (think “what do they want to become).

4. Make it about identity, not just function.

5. Reinforce consistency with phrasing like “Bottle by Bottle” to frame purchase as part of an ongoing self-improvement journey.

Prompt:

Create an ultra-realistic, cinematic product ad for Flakes anti-dandruff shampoo with the theme "Black Shirt Confidence, Bottle by Bottle." The scene should feature a confident, well-groomed man in his late 20s to early 30s wearing a perfectly fitted, premium black t-shirt under bright, directional lighting that highlights flawless, flake-free shoulders. The atmosphere should feel upscale and minimal, with a soft-focus background to keep attention on the man and his shirt. In the foreground or subtly to the side, place the sleek Flakes bottle exactly as it's attached, you're not allowed to change any aspect of the image, matte black with modern typography, lit to emphasize its premium design. Capture the textures — the smooth cotton of the shirt, the clean skin, the matte finish of the bottle — with hyperrealistic detail. Color grading should be rich and contrast-heavy, giving the ad a bold, confident tone. Aspect ratio 1:1, perfect for Instagram static ads.

Ruggable

Analysis:

This ad *would work because it taps into relatability bias and emotional realism, which shows a universal, unfiltered life moment parents instantly recognize: kids + mess = inevitable chaos. Instead of selling a rug through perfection, it markets through imperfection, making the product feel practical, approachable, and built for real life. The copy “Life’s Too Messy for Precious Rugs” uses framing to position competitors as impractical and your rug as the only logical choice for families. The joyful expression of the child shifts the “problem” into a warm, positive scene, which softens the sales pitch and makes it feel like a lifestyle truth instead of an ad.

How you can apply it:

1. Lead with real-life imperfections.

2. Flip the norm. If competitors sell “perfect,” sell “practical” (or vice versa) to stand out.

3. Show the issue in an emotionally positive way, so it resonates without feeling negative.

4. Frame with contrast by positioning your product as the rational alternative to an unrealistic standard.

5. Sell the lifestyle, not the feature.

Prompt:

Create an ultra-realistic, lifestyle product ad for Ruggable with the headline "Life’s Too Messy for Precious Rugs." The scene should capture a playful toddler, around 2–3 years old, mid-run across a beautifully styled, modern living room featuring a chic Ruggable rug as the centerpiece. The toddler’s hands should be covered in smeared chocolate, with a few smudges visible on their face, conveying a joyful, carefree energy. The rug should remain pristine and spotless, highlighting Ruggable’s washable, life-proof quality. Use natural daylight streaming in from a window to create a warm, inviting atmosphere, with shallow depth of field to subtly blur the background furniture and decor, keeping the focus on the child and the rug. Textures should be highly detailed — the softness of the rug fibers, the gloss of the chocolate, the motion of the toddler’s hair and clothes. Color grading should be bright, clean, and editorial, evoking both high design and real-life authenticity. Aspect ratio 1:1, perfect for Instagram static ads.

Jones Road Beauty

Analysis:

Beauty ads should always have a self-identity ad running at all times. It appeals to people’s desire to see a version of themselves they recognize and feel comfortable with, instead of chasing unrealistic beauty standards. The copy “For Skin You Recognize in the Mirror” speaks directly to emotional self-acceptance, positioning Jones Road as a brand that enhances, not masks, natural beauty. The idea is that beauty is about being yourself, not becoming someone else.

How you can apply it:

1. Sell authenticity, not fantasy.

2. Use identity-first messaging.

3. Keep photos natural and avoid overly polished, unattainable looks (even if it’s AI).

4. Anchor in emotional benefits and focus on how the customer will feel (confident, recognized, at ease) rather than just functional benefits.

5. Mirror their reality. Literally or figuratively, show the audience themselves in your product story.

Prompt:

Create an ultra-realistic, editorial-style beauty ad for Jones Road Beauty with the headline "For Skin You Recognize in the Mirror." The scene should feature a warm, softly lit bathroom or vanity setup, with a natural-looking woman in her late 30s to mid-50s gazing into a mirror. The focus is on her reflection — capturing luminous, healthy skin with visible, flattering texture (no airbrushing), evoking authenticity and self-recognition. The environment should be clean and minimal, with soft neutral tones, brushed brass or matte black fixtures, and subtle details like a Jones Road Miracle Balm jar or Face Pencil casually placed on the counter. Use natural daylight streaming through a window to create a golden, inviting glow, with shallow depth of field to blur the background while keeping her reflection and skin in sharp detail. Color grading should be warm and organic, leaning into an editorial beauty aesthetic that feels real, not overly polished. Aspect ratio 4:5 for Instagram static ads.

Appreciate you sticking around this long. That’s all for this week.

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Catch you next week!

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