The power of great headlines...

Hey fellow vibe marketer, welcome back to the Vibe Marketing Club.

We’ve got 3 AI ads for you this week, inspired by Atria’s AI ad clone feature. If you haven’t tried it, you can give it a crack here.

Thought: A great headline alone can sell a product with nothing else supporting it. I have seen this firsthand work in so many ways. For cold and warm audiences, for products big and small, and in DTC, I see it all the time. As Ogilvy once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

With that being said, you can probably guess the main theme for our AI ads this week…

Let’s get into it.

^{Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.}

Ads of the Week

Opopop, Create, Wild

Opopop

Analysis:

The Zeigarnik Effect states that our brain tends to fixate on incomplete experiences. By showing a popcorn kernel mid-explosion, surrounded by a dramatic burst of seasoning, the ad creates anticipation that never quite resolves (because it’s neither fully popped or a kernel), leaving you craving the “pop.” And the headline, “Flavor That Starts Before the Pop,” positions the product as a nontypical popcorn; this one is flavorful before it's even ready. Honestly, in advertising, sometimes less is more. Ads with the right headlines and nothing else can and do print $$$.

How you can apply it:

1. Create tension, don’t resolve it.

2. Subvert expectations by flipping the timeline or sequence (e.g., flavor before the pop) to surprise viewers and reframe product value.

3. Elevate your product with premium visuals.

4. Simplify your message. A single idea, well-executed, is more memorable than listing five features. Keep copy tight and visuals clean.

5. Design for craveability (Make your product look as good as it tastes).

Prompt:

Create a high-impact, ultra-realistic vertical (9:16) digital ad featuring a dramatic close-up of a single popcorn kernel mid-pop, centered against a pure black background to enhance visual contrast and isolate the subject. The popcorn kernel is perfectly in focus—golden, buttery, and slightly glossy—appearing large and hyper-detailed with visible ridges, folds, and sheen. It looks as if it’s exploding with flavor, suspended mid-air with vivid seasoning particles bursting outward in all directions. These particles—small flecks of red chili, green herbs, and golden-orange dust—radiate outward, sharply defined against the black backdrop to create a dynamic, three-dimensional explosion effect. At the top center, overlay the headline “Flavor That Starts Before the Pop.” in white, clean, modern sans-serif font, with a line break after “Starts” for balanced layout and editorial tone. At the bottom center, display the Opopop logo: a yellow abstract popcorn knot symbol next to the lowercase brand name “opopop” in a modern, rounded sans-serif typeface, both elements rendered in a warm yellow hue that stands out crisply against the black. The overall tone is premium, bold, and sensory-driven, with lighting that’s soft but focused, highlighting the popcorn and particles with dramatic precision and subtle shadows for dimension. The visual should feel almost tactile, like you can taste it through the screen. Keep the composition minimalist and distraction-free—no UI overlays, textures, buttons, or callouts.

Create

Analysis:

This ad we made for Create leans HARD into contrast framing and cognitive fluency. By splitting the image in half with old routine (powder, coffee, fatigue) on the left vs. new solution (clean, modern, convenient gummy) on the right, it simplifies decision-making. It also uses Loss Aversion to remind you of the dreaded afternoon slump you want to avoid.

How you can apply it:

1. Use a visual split-screen to show old vs. new to highlight product superiority (contrast sells).

2. Use routine/habitual pain points, identify a specific daily frustration, and position your product as the fix.

3. Use short, clear copy that mirrors how we think or speak internally.

4. Add relatable micro-details like the "Meeting @ 3 😵‍💫" note.

5. Design for simplicity and make the image layout and copy so clear that users “get it” in 2 seconds or less.

Prompt:

Create A clean, split-screen digital photograph styled like a premium wellness ad. The left side of the image is cluttered and chaotic, showing an old-school pre-workout routine: an open tub of gritty powdered pre-workout with some spilled powder, a grimy, stained shaker bottle, a scattered handful of coffee beans, and a cold brew with condensation rings under it. Also include a small, crumpled sticky note that reads: “Meeting @ 3 🧠💀”. The lighting on this side is dimmer and slightly cooler, giving off stress and overstimulation. The right side of the image is the polar opposite: clean, bright, and minimal. Centered on a ceramic dish is a glossy, vibrant Create gummy like the image attached, you aren't allowed to change a single aspect of the image. Surrounding it are modern lifestyle items: AirPods, a sleek closed laptop, a minimal journal, and a reusable water bottle. The lighting is warm, bright, soft, and natural — evoking clarity, calm, and control. In the center, a sharp, clean vertical line divides both scenes. At the top of the image, in clean sans-serif font, place the headline: Replace Your Pre. And Your 3PM Crash. Sub-text at the bottom: One gummy. All-day energy. Actually Contains Creatine. Aspect ratio: must be 1:1.

Wild

Analysis:

This Wild ad (lol pun not intended) uses the Pratfall Effect as a “social mirror” to create relatability and brand recall. By roasting Old Spice and linking its use to being “still single,” it positions Wild as the alternative, and not one that’s just about smelling better, but being better. The Tinder message on the phone screen works as an emotional hook and a visual metaphor because it evokes the fear of social judgment and desire for attraction. It’s identity framing and insecurity appeal.

How you can apply it:

1. Lightly mock a competitor or behavior your customer wants to outgrow. Be clever, not cruel.

2. Use visual storytelling.

3. People buy to solve identity problems. Mirror their “social fear” then offer your product as the way out.

4. Leverage cultural interfaces by using platforms people recognize (like Tinder) to create instant context and familiarity.

5. Be meme-ready and use humor and minimal text to create ads that double as content people want to repost.

Prompt:

Create a hyper-realistic digital image styled like a modern dating app screenshot turned ad. The background is a soft, blurry, intimate indoor setting (think cozy apartment with dim, warm lighting). In the center of the frame, show a phone screen with a Tinder conversation open. The last message is delivered but not responded to — it reads: “You still use Old Spice?” The sender’s message bubble is blue, the recipient’s is greyed out and left on read. Subtly, in the blurred background, show a Wild deodorant case on a nightstand or bathroom counter — clean, modern, matte finish. Overlay the bold, cheeky headline at the top or center of the image in sleek, sans-serif font: “Still single? Stop smelling like it.” The tone is clever, flirtatious, and disruptive — perfect for grabbing attention mid-scroll. Keep the image 1:1 and editorial-feeling with a focus on both humor and aesthetic credibility.

Thanks for vibin’ with me this week, as always.

Hope you got some great value out of it and were able to take something away. Let us know if you’d like us to do one for your brand by replying to this email!

Anyway, that’s all for this week’s AI ads. Catch you next week!

Oh, and if you want to ship winning ads 10x faster, get AI recommendations, and premade one-click analytics reports, bounce over here!

P.S. When you decide to book a demo with our team, let them know if this newsletter was the reason you booked. It’ll help me keep my job and have super secret vibe marketing sessions while drinking my morning coffee.