Urgent AI revelation...

Hey vibe marketer, welcome back.

I had an insane revelation this week. I can’t believe it took me so long to think of it. As I was scouring the world’s most powerful AI ad tool for inspiration, I landed on some pretty fun ideas.

The problem was, every image Chat made was just slightly off, and I kept having to go back to get it fixed (happens sometimes). My thought? Tell AI to give me a prompt that I could plug into its system so I could minimize changes further. Safe to say it worked.

The beauty of vibe marketing is letting AI do the legwork for you and then prompting it with your awesome ideas to ship ads 10x faster.

That’s what I love about Atria. I can source ad inspo from competitors, get AI recommendations for variations, and analyze ads more effectively. Then plop it into Chat GPT and get a great result with data-backed decisions.

So, yeah. Safe to say I was vibin’ pretty hard this week between AI-prompted prompts and AI ad inspo on lock.

Ads of the Week

Dollar Shave Club, Beehiiv, Obvi

Dollar Shave Club

Analysis:

Visual metaphors are some of my favorite ways to stand out and use humor-based positioning to reframe competition. By placing high-tech razors in a police lineup and labeling them “guilty of charging too much,” the ad uses our narrative bias (we naturally love a good story with a villain), expensive razors = villain, and hero = Dollar Shave Club. The layout is clean, cinematic, and memorable because it is in no way “typical”, helping the ad stand out and showcase a value prop. It's not just clever, but it’s clear and strategic satire.

How you can apply it:

1. Use a metaphor to dramatize your value prop and turn features into stories or scenes.

2. Position your competitors as the problem, not just as “alternatives.”

3. Lean into humor or wittiness to stand out.

4. Make your visuals do the heavy lifting.

5. Always close with your benefit (here: affordability), clearly and confidently.

Prompt: Create an ultra-realistic static ad image titled “The Razor Lineup” for Dollar Shave Club. The ad should show a police mugshot lineup with four razors lined up side by side in front of a height chart wall, like criminal suspects. Each razor has exaggerated, ridiculous features:

Razor 1: Has 8 blades, bulky and overdesigned

Razor 2: Has a vibrating motor and LED lights

Razor 3: Has a USB charging port and digital display

Razor 4 (furthest right): A simple, sleek Dollar Shave Club razor, clean and minimal

Lighting is dramatic and gritty, like a real crime scene lineup. Each razor should have a small number card under it like suspects do. Add the caption in white bold text at the bottom: “Guilty of charging too much for a shave.” The Dollar Shave Club razor should look innocent, minimal, and logical, visually contrasting the overhyped ones. Place the Dollar Shave Club logo in the bottom right corner. Aspect ratio: 4:5

Beehiiv

Analysis:

When you show, not just tell, your audience why you matter, they’re more likely to remember your business. The scribbled lines, broken puzzle pieces, and confused character represent the chaos of starting a newsletter (trust me, I’ve done it a few times), This activates mirror neurons that make viewers actually feel the overwhelm you’re trying to evoke. People will probably think, “Yup, that’s me.” The payoff line, “Built for Writers. Not Operations Managers,” shows a clear, emotionally satisfying value prop through identity-based messaging, communicating that Beehiiv isn’t for tech wizards, it’s for creators who just want to write. That combo of relatability + simplicity = gold.

How you can apply it:

1. Exaggerate your customer’s pain point so they feel seen.

2. Make the viewer the main character of the problem before you pitch the solution.

3. Use humor or satire to reduce friction (if they’re smiling, they’re listening).

4. Anchor your product to identities, not just features (e.g., “for writers,” not “for marketers”).

5. Keep copy lean and benefit-first. 1 sentence should solve the pain and stake your positioning.

Prompt: Create a static ad image styled like an IKEA instruction manual. The scene should show an absurdly overcomplicated, black-and-white IKEA-style diagram titled: “How to Start a Newsletter.” Include chaotic pieces scattered everywhere — like puzzle pieces, question marks, a stressed-out person holding an instruction sheet, tangled wires, and tool icons (like gears, wrenches, etc.) around a half-built “newsletter machine.” Label sections with gibberish part codes like “NWSLTR-9Z” and arrows pointing in conflicting directions. At the bottom, in clean modern text, include the caption: “Beehiiv: Built for Writers. Not Operations Managers.” Include the Beehiiv logo in the bottom right corner. Color: Black-and-white sketch, with Beehiiv logo in color. Aspect Ratio: 4:5. Font suggestion for caption: Inter or Helvetica Neue

Obvi

Analysis:

Loss aversion is reframed as a win to position Obvi as a skincare shortcut here. Because, from what I understand, the benefits of the products help you revitalize your skin, making you look healthier and younger. The visual contrast between a cluttered, X’d-out 7-step makeup routine and a single product that delivers internal glow communicates a huge benefit without needing to over-explain. The copy “Replaced My 7-Step Routine with One Scoop” is a dream for anyone overwhelmed by products and makeup. It speaks to our mental ease, which we are constantly seeking. Meanwhile, “Glow from the inside. No foundation required” is digging into your aspirational identity. You’re not just using Obvi, you’re becoming someone who doesn’t need makeup to feel attractive. And if nobody has told you today, you look great.

How you can apply it:

1. Visualize the swap. Show how your product replaces multiple others.

2. Position simplicity as self-care. Less effort = more glow (or results).

3. Tap into aspirations, sell who they’ll become, not just what they’ll use.

4. Contrast clutter with clarity. Use clean visuals to make your solution obvi(ous).

5. Write headlines that solve a hassle, “one scoop” beats “miracle formula” every time.

Prompt: Create a high-quality, ultra-realistic static ad image for Obvi supplements with a clean, pastel beauty aesthetic. The image should feature a top-down flat lay composition split into two clear sections: Left Side: A cluttered, chaotic makeup routine laid out messily on a bathroom counter. Include typical products like: Foundation, Primer, Concealer, Powder, Highlighter, Serum, Setting spray. Overlay or hand-draw pink Xs over each item as if they’ve been “crossed out” or replaced. Right Side: A single pink tub of Obvi collagen powder (you can label it “Obvi” in a fun, girly type) next to a stylish shaker bottle. Add sparkles or stars around the Obvi product to give it a glowing, magical feel. Place it neatly and aesthetically, like a holy grail item on a vanity. Headline (in bold, fun font at bottom center): “Replaced My 7-Step Routine with One Scoop.” Subheadline (in smaller text underneath): “Glow from the inside. No foundation required.” Style Guide: Pastel pinks, whites, and soft lighting. Feminine, fun, Instagram-ready. Think: Sephora meets supplement shelf. Aspect ratio: 4:5

As always, thanks for vibin’ with me this week. Sincerely hope you enjoyed this week’s edition.

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Catch you next week. Until then, keep chillin’.

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