Ideas. Prompts. Vibes.

Hey fellow vibe marketer, welcome to the Vibe Marketing Club, powered by Atria AI.

Every week we’ll break down the best AI ads, why they work, and provide 5 actionable steps for how you can create them to scale your brand on autopilot.

With how fast things are moving, we wanted to provide you with the inside scoop on what’s working within the AI ad space so you can spend less time working and more time printing money.

As we continue to improve this newsletter week by week, you’ll see we have some pretty sick stuff planned. Some of which will likely be rolled out in the next week or so. So be sure to look out for the chill vibes sliding into your inbox every Thursday. 😎

Now without further delay, let’s dive into this week’s ads.

Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.

Ads of the Week

Liquid Death, Huel, Mid-Day Squares, Hu Chocolates, Feastables

Liquid Death

Analysis: Liquid Death nails their marketing. They’ve found what works for them and they stick to it. And honestly, they’ve mastered turning plain ole’ water into a rebellious lifestyle. Phrases like “MURDER YOUR THIRST,” “100% Mountain Water. 0% Mercy,” and “HYDRATE OR DIE” are all built on extreme language and contrast bias—our brains are wired to notice what breaks the norm. That contrast grabs attention and makes it memorable because of the sheer language usage that’s congruent with their brand.

Water ads usually preach the same boring lines for their product (that’s no fun); this one sounds like it’s headlining a rock metal concert. Maybe Ozzy Osborne has Liquid Death cans at his shows? Or even the coffin that went viral? I could see him making his entrance in that. Someone let me know!

Anyway, the core psychology this ad plays on is the self-congruity theory—the idea that we buy what reflects who we are (or who we want to be). If you see yourself as bold, rebellious, or a even little chaotic, you probably identify with Liquid Death. The copy doesn’t just sell water—it sells a vibe, an identity, and being part of a tribe and culture.

How you can apply it:

1. Don’t be conventional: ditch the polite voice and stand for something.

2. Stop the scroll: surprise or shock people with images, copy, or design (think: “Hydrate or die” > “Stay refreshed”).

3. Speak to people’s identity: make your product feel like a lifestyle or tribe people want to belong to, not ‘just a product’.

4. Create contrast from the norm: lean into weird, loud, or funny (whatever can help you stand out).

5. Make the customer the hero: they’re not just buying, but becoming someone they want to be by choosing you.

Prompt (Visual):

“Gritty, punk-metal inspired product ad for canned water, black background, splashes, skull logo, gothic typography, moody lighting, hardcore vibe, rebellious tone — high contrast, edgy aesthetic”

Prompt (Copy):

“Write aggressive, over-the-top ad copy for a water brand called Liquid Death. Tone should be metal, humorous, and intense. Use phrases like ‘Murder your thirst’ and ‘0% mercy.’ End with a hard CTA like ‘Hydrate or die.’”

Huel

Analysis: Huel isn’t just a protein shake, it’s a full meal that gives you essential nutrients and minerals your body needs daily. The ad uses reframing to shift your perception from “just a protein shake,” to a “full meal.” It changes the product’s value in your mind so you think about it differently.

Psychologically, this taps into expectation violation—you think it’s one thing (protein shake), but it confidently tells you it’s way more (a full meal).

And that “0 compromises” line? That’s loss aversion reassuring you there’s nothing you're missing in your “full meal” (a powerful motivator when it comes to making decisions). Altogether, it makes health feel simple, powerful, and no-BS.

Huel has tested thousands of ads and has nailed down messaging that works (it’s a full meal, not a protein shake). You see a lot of their ads playing off of this message and it crushes for them.

How you can apply it:

1. Reframe your product: turn a “snack” into a “savior,” a “tool” into a “weapon.”

2. Use numbers: they boost credibility (specificity = trust).

3. Keep the design minimal: it highlights the message, keeps people focused on what you want them to see, and looks premium.

4. Emphasize what you want them to see: “0 compromises” kills doubts fast because people don’t lose anything, they gain more (framing is huge here).

5. Write headlines that challenge assumptions: start with what people think your product is, then flip it on its head top.

Prompt (Visual):

“Minimalist ad for a protein meal replacement product, black and white product packaging on clean white background, modern and functional layout, bold sans serif text — techy, direct, utilitarian design”

Prompt (Copy):

“Write a sharp, no-fluff ad for a protein meal replacement product. Focus on nutrition and convenience. Use bold statements like ‘This isn’t a protein shake. It’s a full meal.’ Include stats: 26 vitamins, 40g protein. Add a clean CTA: ‘Fuel up.’”

Mid-Day Squares

Analysis: This Mid-Day Squares ad SLAPS because it weaponizes shock value and the brand voice of MDS to stand out among all the other snooze-worthy health snacks.

“Chocolate that f*cks” is not just edgy for fun it’s a pattern interrupt that uses the shock effect—when something uses surprising, provocative, or shocking content to grab attention and create a strong emotional response. Your brain sees a word that “shouldn’t” be in an ad and stops scrolling.

The rest of the copy is short, punchy, and benefit-driven (“disrupt your 3 PM crash”). Relevant? Yup. How many of us feel the daily 3 PM crash because we’re tired (me lol). The bold yellow color demands attention along with the headline, and the copy speaks like a cool friend, not a corporate robot who just wants your money. A snack brand with a personality? Yes. freakin’. please.

How you can apply it:

1. Use pattern interruption: say what no one else in your space is willing to say (be bold asf).

2. Put some personality into your “voice”: ditch the corporate bullsh*t and write like a human with actual opinions.

3. Anchor your product to a moment: (like “3 PM crash”) to make it instantly relevant to people who experience that pain point.

4. Design loud and clear: bold colors + legible, simple fonts = attention on lock.

5. Create mic-dropping copy: make your headline feel like it could live on a t-shirt (tbh I vibe with this headline—bold. shocking. attention-grabbing).

Prompt (Visual):

“Bold yellow background, modern snack bar product mockup, edgy and loud design, Gen Z aesthetic, strong contrast, high energy vibe, shadowed product angle — pop packaging that stands out”

Prompt (Copy):

“Write disruptive, confident ad copy for a chocolate protein snack. Targeting millennials and Gen Z. Use phrases like ‘Chocolate that f*cks,’ ‘Built to disrupt your 3PM crash.’ Add a cheeky CTA like ‘Try not to eat all 3 at once.’”

Hu Chocolate

Analysis: Hu Chocolate is using simplicity bias—the tendency to prefer simple, clear, and easy-to-understand options over complex ones, even if the complex option is more accurate or beneficial to convey a simple value prop: real chocolate, simple ingredients (aka it’s good for you).

The line “No weird stuff. Just chocolate.” is disarmingly simple, it doesn’t give you info overload. Just clear, simple, and effective messaging just like Hu’s ingredients. Every line reinforces a core fear modern consumers have: mystery ingredients and hidden junk.

By listing exactly what’s not in it (“No dairy. No emulsifiers. No BS.”), they hit on loss aversion (you don’t want to eat something sketchy when this clean-ass chocolate exists). The earthy, neutral design reflects the clean, wholesome product, making the whole vibe of the ad just feel honest and grounded (just like me on a Sunday morning—zen).

How you can apply it:

1. Lead with something simple: say less, but mean more with the words you use (any word not working for you is working against you).

2. Use “No X” statements: eliminate people’s fear, combat objections, and build trust fast.

3. Visually reflect your promise: show ingredients, show a clean product, use a clean design.

4. Speak like a friend, not a scientist: nobody likes the technical b.s. ditch the fancy terms and speak like a 7th grader.

5. Own your values: don’t just say you’re clean, prove it line by line (again, show your ingredients).

Prompt (Visual):

“Clean, minimalist product ad for healthy chocolate bar. Neutral beige tones, ingredients like cacao nibs and salt scattered on background, sleek packaging, calm and natural aesthetic — organic and premium look”

Prompt (Copy):

“Write clean, honest ad copy for a premium dark chocolate bar. Focus on health, transparency, and simplicity. Use short, direct statements like ‘No weird stuff. Just chocolate.’ Tone: natural, no-nonsense, clean eating.”

Feastables

Analysis: This Feastables ad is a full-blown dopamine hit. It’s built on novelty bias—the tendency for people to pay more attention to and give more value to new, unusual, or original information or experiences simply because they are different.

The wild colors, comic book-style bursts, and playful language (“Taste the hype”) are all engineered to create positive associations before you even think about the taste.

“The most fun you can have with a chocolate bar” is hyperbole (making the product feel more like an experience than a snack). Plus, “real ingredients, ridiculous flavor” balances fun with trust because you know the ingredients aren’t made with b.s. and chemicals. Visually and verbally, Feastables isn’t just chocolate peeps, issa party in a wrapper.

How you can apply it:

1. Use bold, energetic visuals: stop the scroll and prime emotion before people read a single word.

2. Lean into exaggeration: make your product sound like the most exciting version of itself (you can do this with copy + design).

3. Turn features into hype: signal that your product is more than just clean and good for you (“real ingredients” becomes “ridiculous flavor”).

4. Evoke emotion in your design: the loud, bold colors and fonts make you feel joy and the layout feels fun, not boring and corporate (just like the Feastables brand).

5. Make the CTA benefit-driven and part of the vibe: “Taste the hype” is wayyyy better than the typical, boring ole’ “Shop now”.

Prompt (Visual):

“Bright, pop-art style chocolate ad, colorful comic book explosion background, chocolate bar flying through the air, broken pieces, bold comic font headline, MrBeast branding, energetic and fun style — high contrast, playful and vibrant”

Prompt (Copy):

“Write fun, energetic ad copy for a chocolate bar targeting Gen Z. Focus on hype, flavor, and real ingredients. Use phrases like ‘ridiculous flavor,’ ‘real ingredients,’ and CTA like ‘taste the hype.’ Make it playful, colorful, and meme-worthy.”

Thanks for vibin’ with me this week. Be on the lookout for another letter coming later this week with some more gold and sick updates 👀.

Pumped to have you join this newsletter. Next week we’ll be sure to bring the vibes again too. See you realllllll soon!

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