Where to find a goldmine of winning ads...

Hey vibe marketer, welcome back to the Vibe Marketing Club.

It’s insane the amount of information we miss out on. Specifically, customer feedback. But there’s an easy way to get it…

Thought: The greatest opportunity you have is sitting right in front of you… Your customer reviews. Not only can you copy and paste golden nuggets for social proof and BOFU ads, but they’re an insanely great source of inspiration and for uncovering profitable ad angles.

With Atria, you can mine customer reviews and print more money, quicker.

𝗧𝗵𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀:

1. Upload Reviews - CSV format from Trustpilot, your site, competitors, anywhere

2. AI Analysis - Breaks down features, motivations, and expectations

3. Get Suggestions - Auto-paired ad angles and concepts

4. Dive Into Breakdowns - Emotional drivers, desires, pain points with percentages

5. Find Golden Nuggets - Diamond reviews perfect for headlines and copy

If you’re tired of guessing what resonates, managing multiple brands with different voices, and want data-driven messaging instead of assumptions, watch the video below and give it a go here.

Now, on to this week’s AI ads, why they work, and how you can apply learnings to your brand to make more money.

Ads sourced with inspiration from the most powerful AI ad tool and extensive ad library.

Ads of the Week

Stand+, Hygiene Lab, Malk Organics

Stand+

Analysis:

This ad uses the Contrast Effect and Problem-Solution Framing to make the product pop (literally). The black-and-white background with only the shoe in bright neon instantly pulls your eye and isolates the product (Von Restorf Effect). The copy “Relief you can step into” is short, sensory-oriented, and benefit-first to sell outcomes and goals. By showing a bare, tired foot next to a rigid black dress shoe, the ad visually communicates discomfort without words and positions the Stand shoe as the instant, effortless fix. It works because the viewer’s brain connects the dots in milliseconds: That shoe looks uncomfortable, this one looks like bliss.

How you can apply it:

1. Use color isolation to make your product the only thing in color to attract focus to it.

2. Show the “Before” Next to the “After”.

3. Lead with a tangible benefit by keeping your headline short, sensory, and action-oriented (“relief you can step into” instead of “comfortable shoes”).

4. Trigger sensory imagination by using concrete words that make people feel the benefit.

5. Let the customer complete the story (Don’t spell out every detail; make the audience connect the problem to your solution at one glance).

Prompt:

Create an ultra-realistic, cinematic product ad for STAND+ shoes. The composition is a split-tone scene: in the foreground, show a pair of tired, sore feet—slightly red and swollen at the toes and heel—stepping out of an old, worn, dull-colored pair of work shoes. This entire portion of the image should be in high-contrast black-and-white, emphasizing fatigue, texture, and the grit of long hours on hard floors. Next to them, in crisp full color, position a brand-new pair of STAND+ shoes, angled to show both the side profile and the sole design. The shoes should look clean, modern, and inviting, with perfect stitching detail and a sense of cushioning you can almost feel. Lighting should subtly highlight the STAND+ pair as the visual hero, drawing the viewer’s eyes toward them as the solution. The background should be softly blurred, suggesting a workplace floor—could be a kitchen, hospital, or service counter—without distracting from the subject. Use a shallow depth of field for an editorial, premium feel. Overlay the headline “Relief you can step into.” in a clean, bold, sans-serif font placed toward the bottom third of the image. Font color should complement the full-color STAND+ shoe section, reinforcing the idea that color = relief, comfort, and the solution. Aspect ratio: 1:1 for Instagram/static ad formats.

Hygiene Lab

Analysis:

Social comparison theory tells us we do things to cooperate with societal acceptance. This ad uses that and status signaling through humor. By referencing “her ex” and mocking his use of cheap, low-effort 3-in-1 products, it creates a competitive frame that makes males want to “be the upgrade.” The humor makes it memorable, while the subtle jab positions the brand as the premium, sophisticated choice without having to say “premium” at all. It leverages identity marketing, too, implying that the products you use say something about the kind of man you are.

How you can apply it:

1. Call out a low-quality alternative that your audience already looks down on to make your product the obvious winner.

2. Use humor to turn product choice into a badge of identity (e.g., “upgrade” vs. “basic”).

3. Tie product use to attraction, desirability, and social success.

4. Use a sleek, minimal design to make your product look like the better choice.

5. Position the audience against a fictional “other” so they subconsciously choose your side.

Prompt:

Create a cinematic, ultra‑realistic static image ad for Hygiene Lab with the headline “Her ex used 3‑in‑1. Prove you’re the upgrade.” The setting is a sleek, modern bathroom with warm, intimate lighting that creates a subtle golden glow. In the foreground, on a clean marble countertop, feature an arrangement of Hygiene Lab products (body wash, shampoo, conditioner) in their signature matte brown bottles with sharp black pumps and minimalist labels — the branding should be crisp and perfectly legible. Slight water droplets on the bottles suggest recent use, adding a fresh, sensual feel. In the softly blurred background, a hint of a steamy shower scene is visible — not explicit, but suggestive — with the outline of a man’s toned back under running water, reinforcing the confidence and attraction angle. The color palette should be warm neutrals, deep browns, and soft highlights, evoking sophistication and intimacy. The headline should be placed in bold, clean, sans‑serif type at the upper third of the image, with “Her ex used 3‑in‑1” in slightly more emphasis (thicker weight or bolder color) and “Prove you’re the upgrade” in a lighter or secondary style. Typography should integrate naturally with the composition without obscuring the products. Aspect ratio: 1:1 for Instagram/static ad formats.

Malk Organics

Analysis:

Contrast gives us a relative referance point to compare things against each other for evaluation. And the contrast framing here makes the choice feel obvious. By splitting the image into two sides (one cluttered with unrecognizable, artificial ingredients and the other with simple, whole foods), it visually primes you to associate MALK with pure ingredients and transparency. “Choose the side with nothing to hide” reinforces the moral and health superiority of their product to appeal to values of honesty and wellness.

How you can apply it:

1. Place your product side-by-side with a competitor or undesirable alternative to make the contrast obvious.

2. Make the bad side visually unappealing.

3. Highlight simplicity (humans have a bias for simplicity, we trust it more).

4. Position buying your product as not just better for the customer, but the “right” thing to do.

5. Use clear, confident copy that mirrors the visual split so the message is instantly understood.

Prompt:

Create an ultra‑realistic static image ad for MALK Organics with a split-screen composition. The left side of the image should depict a chaotic, cluttered arrangement of artificial ingredients associated with mainstream plant milks — think powders, syrups, gums, oils, chemical additive jars, and unrecognizable processed elements. Use a slightly desaturated, cooler color tone on this side to subtly communicate artificiality and sterility. The right side of the image should contrast sharply with a beautifully composed flat lay of MALK’s real, whole ingredients — fresh organic almonds, oat groats, filtered water in a clear glass carafe, and a small dish of pink Himalayan sea salt. Keep this side warm, vibrant, and naturally lit, with textures and colors that feel alive and wholesome. Place a MALK carton exactly centered on the dividing line, perfectly crisp, with its branding fully visible and unchanged in any way. The carton should visually bridge the two worlds, clearly associating itself with the clean, whole-food side. Overlay the headline “Choose the side with nothing to hide.” in clean, bold, sans‑serif typography along the bottom third of the image, ensuring the text is large enough to be read easily but does not obscure the product. Use a neutral but strong font color (off‑black or deep charcoal) for balance against both halves of the background. Aspect ratio: 1:1 for Instagram/static ad format.

That’ll do it for this week’s edition of VMC. Be sure to let us know how we did below.

And if you want to ship winning ads 10x faster, get AI recommendations, and premade one-click analytics reports, bounce over here!

P.S. When you decide to book a demo with our team, let them know if this newsletter was the reason you booked. It’ll help me keep my job a little longer.